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Choose your next Ford car, contact us today!

Established in 1947, Browne & Day is a premier new Ford dealership based in Londonderry, Northern Ireland. With an extensive range of new Ford vehicles, we pride ourselves on providing exceptional customer service, competitive prices, and flexible financing options. Whether you're looking for a brand new car or a used Ford, we have a vast inventory to choose from.

Services

At Browne & Day, we understand the importance of regular maintenance to keep your vehicle running smoothly. Our state-of-the-art service centre is equipped with the latest technology to ensure your car receives the best possible care. From routine services to more complex repairs, our experienced technicians are dedicated to getting you back on the road quickly.

In addition to our service centre, we also offer a range of aftersales services, including MOT testing, diagnostics, and parts sales. Our knowledgeable team is always available to provide expert advice on all aspects of vehicle maintenance and repair.

New and Used Vehicles

Our showroom is filled with a wide range of new and used Ford models, including the latest electric and hybrid vehicles. With an extensive range of options available, we're confident that we can find the perfect vehicle to suit your needs and budget. Whether you're looking for a stylish and efficient hatchback or a rugged 4x4, our expert team is here to guide you through the process.

Finance and Insurance

Here at Browne & Day, we understand that financing your new car can seem daunting. That's why we offer a range of financial products to help make your purchase more affordable. From personal contract purchase (PCP) to hire purchase (HP) and cash, we have a variety of options to suit your needs. Our experienced finance team is always available to discuss your options and find the best solution for you.

About Our Dealership

Located in the heart of Londonderry, our state-of-the-art dealership is easily accessible from anywhere in Northern Ireland. With ample parking and a welcoming atmosphere, we invite you to visit us to experience the Browne & Day difference for yourself.

Get in Touch

Whether you have a question, would like to book a test drive, or simply want to learn more about our services, our dedicated team is always here to help. Contact us today to speak with one of our friendly and knowledgeable representatives.

Reviews
Positive: The majority of reviewers expressed satisfaction with their experiences at Browne & Day, praising the dealership's customer service, repair work, and ability to accommodate their needs.
Negative: However, some reviewers experienced poor customer service and difficulties with getting issues resolved, particularly with regards to repairs.

Overall Impression

The reviews for Browne & Day Ford dealership in Northern Ireland are predominantly positive, with many customers praising their excellent customer service, friendly staff, and efficient repair work. The dealership's commitment to transparency and reliability is also highlighted in several reviews.

Purchasing Experience

Many customers have had positive experiences when buying cars from Browne & Day, citing the helpful and knowledgeable staff, including David, who is mentioned several times for his excellent customer service. The dealership's willingness to go above and beyond to accommodate customers' needs, such as delivering cars to their doorstep, is also praised.

Mechanical Repairs

The reviews also highlight the dealership's good mechanical repair work, with customers appreciating the neat and timely manner in which the work is done. However, one customer did have a negative experience with the repair department, citing a problem with a timing belt kit on their Audi A4.

Customer Service

Poor customer service is an issue for some customers, with one reviewer citing a lack of willingness to compromise or negotiate on a repair bill, and another reviewer experiencing difficulty in getting issues resolved with their car. However, many customers praise the friendly and helpful staff, including David, who is mentioned for his excellent customer service.

Other Comments

Some reviewers have praised the dealership's new Costcutters shop and forecourt, as well as the electric vehicle charging points on site. Another reviewer has mentioned that the dealership offers a great selection of Ford cars, including the Mustang Mach E.

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