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Experience Excellence with SERE Motors

At SERE Motors NI, we are proud to be one of Northern Ireland's largest car dealers, providing exceptional automotive services to our communities for over 30 years. Our state-of-the-art dealerships in Belfast and Lisburn offer a wide range of new and used cars from award-winning franchises such as MG Motor UK, KGM Motors UK, and SEAT UK. Our team of experts is dedicated to providing our customers with an unparalleled car-buying experience, ensuring that you find the perfect vehicle to suit your needs and lifestyle.

Our Services

At SERE Motors, we understand that buying a car is a significant investment, which is why we offer a comprehensive range of services to make your car-buying experience as smooth and hassle-free as possible. Our services include:

  • New Cars: We offer an extensive range of new cars from MG, KGM, and SEAT, including electric and hybrid vehicles. Our expert team will help you find the perfect car to suit your needs and budget.
  • Used Cars: With hundreds of quality used cars from leading manufacturers on site, you're sure to find the perfect pre-owned vehicle at SERE Motors. Our used cars undergo rigorous checks to ensure they meet the highest standards.
  • Motability: We are proud to be a Motability specialist, providing tailored solutions for Motability customers. Our fully trained Motability staff will guide you through the process, ensuring a seamless and convenient experience.
  • Servicing and Repairs: Our state-of-the-art service centres in Belfast and Lisburn offer a range of services, including servicing, repairs, and MOTs. Our team of skilled technicians use the latest diagnostic equipment to ensure your vehicle is running smoothly and efficiently.
  • Parts and Accessories: We stock a comprehensive range of genuine parts and accessories for all makes and models. Our knowledgeable staff will help you find the perfect accessory to enhance your vehicle's performance and appearance.
  • Contract Hire: Our business contract hire solutions are tailored to meet the needs of your organisation, providing you with a fleet of brand-new vehicles.

Our Locations

We have several locations across Northern Ireland, including:

  • SERE Motors MG Belfast
  • SERE Motors KGM Belfast
  • SERE Motors SEAT Lisburn
  • BodyTech Repair Centre, Carrickfergus
  • Used Car Supermarket, Lisburn
  • Used Car Supermarket, Belfast
  • SERE Motors Aftersales Centre, Lisburn
  • SERE Motors Aftersales Centre, Belfast
  • SERE Motors Parts Department, Lisburn
  • SERE Motors Parts Department, Belfast
  • SERE Group Head Office, Belfast

Our History

SERE Motors was established in 1990 by Stanley Edgar, and for over 30 years, we have been a leading dealership for new and quality used cars in Northern Ireland. Our commitment to excellence and customer satisfaction has earned us numerous awards and accolades.

Customer Reviews

Don't just take our word for it! Check out what our satisfied customers have to say about their experience with SERE Motors.

Reviews (495)
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Positive: Friendly and helpful staff provided excellent customer service.
Negative: Poor communication, misleading sales practices, and issues with warranties and repairs led to negative experiences.

Dealership Performance

The reviews highlight a mixed bag of experiences with SERE Motors Belfast. On one hand, several customers have praised the dealership for their excellent customer service, friendly and helpful staff, and efficient servicing. Many reviewers have specifically mentioned the names of staff members who went above and beyond to provide a positive experience.

On the other hand, some customers have reported poor experiences with the dealership, including issues with warranties, repairs, and sales practices. Some reviewers have reported feeling misled or deceived by the dealership, and have expressed frustration with the lack of communication and resolution.

Positive Experiences

The positive reviews highlight the excellence of staff members, including Nicole, John Rogan, Gary O'Regan, Joanne, Lauren Shivers, Gary, Andrew McKnight, and others. These staff members have been praised for their friendly, helpful, and knowledgeable approach.

Negative Experiences

The negative reviews highlight issues with warranties, repairs, and sales practices. Some customers have reported feeling misled or deceived by the dealership, and have expressed frustration with the lack of communication and resolution.